We believe in responsible business and as a value led company we continually strive to build and evolve how we interact with our world and the people in it. In the same way, the consumer must also be responsible. People should question the integrity of brands, asking questions about provenance, materials and what role the brand plays in contributing to society.
Through a number of initiatives like our collaboration with Positive Luxury, The Set Hotels aims to establish an ethical framework that fulfils an obligation to act for the benefit of society at large, not just for the immediate benefit of the business. By making proactive choices that go beyond the minimum requirements dictated by governing authorities, we can establish practices that take accountability for the company’s effects on environmental and social wellbeing and have a more positive impact.